Materials
Natural fibres.
Nothing else.
Every garment we make is cut from natural fibre. As the collection grows into new categories, that rule comes with it and whatever we make next, it will be natural.
Our position
We are anti-polyester.
Polyester is cheap, it resists creasing, and it is everywhere. It is also plastic. So it has no place in anything we make, not as a main fabric, and not hidden in a blend.
What you will never find in a HOM garment
PolyesterPlastic, spun into fibrePoly-blendsCotton cut with polyester to cut costNylon & acrylicThe same idea, different plasticElastaneStretch that wears out before the cloth does
Why natural
It breathes
Natural fibres let air and moisture move. Synthetics hold heat against the skin and the wrong trade for Indian summers.
No plastic in the wash
Synthetic garments shed microplastic fibres every time they are washed. Cotton and linen don't.
It ages honestly
Cotton holds its colour and shape with care; linen grows softer with every wash. Neither pretends to be something else.
It returns to the earth
Natural fibres break down at the end of their life. Polyester stays with us for centuries.
In the collection now
More to come
Cotton
100% combed cotton
Combing removes the short fibres. What's left is smoother, stronger and softer and it stays that way, wash after wash. Never blended, never mixed with polyester.
We knit it to a substantial 220 GSM, real weight and structure, opaque even in white and light grey, where most fast-fashion T-shirts sit at 140–160 GSM. Then it is bio-washed, for a soft, worn-in feel and deep, lasting colour.
| Composition | 100% combed cotton, bio-washed |
|---|---|
| Weight | 220 GSM |
| Character | Naturally breathable, deep colour retention |
| In | T-Shirts |
Linen
100% pure linen, 60 Lea
Linen is spun from flax, and ours is European flax. Lea measures how fine the yarn is: the higher the number, the finer and softer the fabric. At 60 Lea it is softer, lighter and more breathable than standard linen.
Linen is the strongest natural fibre. It breathes better than cotton, absorbs moisture without feeling damp, and gets softer with every wash. It creases and that is part of its character.
| Composition | 100% pure linen, European flax |
|---|---|
| Yarn | 60 Lea count |
| Character | Breathable, moisture-wicking, anti-bacterial, UV protective |
| In | Linen Shirts |
Next
New categories. Same rule.
Cotton and linen are where we started, not where we stop. Every new category we add will be held to the same standard: natural fibre, made with intention, and never polyester.